Saturday, April 17, 2010

iPad or EBook Reader - Which is More Efficient for Information Consumption?

Reading is just one of the means to get information. Its incorrect to compare iPad with EBook Readers as they both are different categories. Apple, as usual, has created a new 'category of one' with iPad. iPad is not a netbook, is not a laptop and is not exactly a tablet. This new category is slowly going to extinct EBook Reader category or will make it so niche that it will continue to exist as a rare category, just like the category of vintage car owners.


iPad Sunset Mag Cover Spec from Jesse Rosten on Vimeo.








Which of the above would be your choice for consuming information?


While the EBook Readers are selling their unique selling proposition of catering to serious book readers with their easy-on-eye e-ink technology giving real paper feel and is so light in weight that its not strain to hold it in your hand. the world is rapidly changing the way its consuming the information. And reading is just one of the means to get to that information. We have information overload and we need a medium to consume that information faster and efficiently, and reading text is not that medium. Video on the other hand is fast becoming such medium. Roughly, the equation goes 1000 words = 1 picture = 10 second of video. iPad (and devices like that) will become vehicle of choice to consume information in variety of formats as it gives different options for format - video, audio, picture, text - for consuming information. Slowly, the population of serious book reader will migrate from EBook Reader to iPad for viewing (yes, viewing and not reading) the same books, but in a different and a more pleasant manner.

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